Rosie Tours & Alibaba to grow inbound Chinese tourism market

By: Jese Tuisinu

 

rosie 1One of the country’s leading tourism operators continues to make in-roads into the huge Chinese market.

Today Rosie Tours achieved another major milestone after hooking up with one of the world’s largest online e-commerce giants.

It’s a move that could open up Fiji tourism to some of the biggest spenders in global travel.

Starting 2017 with the landmark flight, direct from Hangzhou in China with 300 Chinese tourists, Rosie Tours has once again upped the ante with another first.

Together with Tourism Fiji, the tour operator has managed to hook up to Alibaba, China’s largest online e-commerce operator.

Alibaba is also owned by China’s richest man, Jack Ma who is worth around $25 billion.

“Alibaba is a colossus in terms of the distribution and the e-commerce and their platform deliver a whole variety of services of which travel is a growing part of those transactions so we are delighted to have Alibaba here with the opportunity to present holiday packages to the Chinese consumers,” said
Tony Whitton  the CEO of Rosie Tours .

It’s a ground breaking partnership that will pitch Fiji holiday packages to over 200 million potential Chinese tourists.

“We know how are the hospitality of the Fijian people and we want to share this experience to more and more visitors. Last year our platform served over 100million visitors and we already have the total number of 200million on our platform. And for the whole Alibaba Eco system we are one of the largest platform with over 450million so we say we are at the right time to fish for more destination,” added Tony Duan, Alitrip Vice President .

With yet another milestone under its belt, Rosie Tours is no doubt leading the charge for Tourism Fiji, opening Fiji to the fast growing Chinese consumer market.

“Today marks that tremendous opportunity for Fiji to project itself to the ever growing Chinese market and the opportunity presented between both our countries through tourism and of course two of our most valuable resources that we can offer our Chinese visitors is the beautiful pristine islands and the happiest people in the world and together with that we know we can continue to inspire the Chinese visitors that continue to come and provide them with happiness when they interact with our people and our living culture,” added Whitton.

Rosie Tour’s vision to tap into the undeveloped Chinese market dates back to 2005, a time when no one took the Chinese market seriously as a possible source market.

From a humble start of just 14 Chinese tourists 12 years ago for Rosie Tours, this could soon translate into thousands of premium big spending Chinese visitors – boosting our tourism industry.

 

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